Digital Strategist
Ludovico Genna
As a freelance digital strategist, I help companies that want to grow and compete in today’s market to develop their digital strategy. My role is to apply digital solutions to business logic.
STRATEGIC THINKING BEFORE TAKING ACTION
INTRODUCTION
What is a digital strategy?
Digital strategy is a system of interconnected decisions: it sets measurable objectives, identifies the target audience, selects channels and tools, establishes content and communication strategies, and determines priorities and resource allocation, all in line with brand positioning and market trends.
Who is a digital strategist and what is their role?
The digital strategist is the architect and guardian of the entire digital project: they develop the strategy based on data, coordinate all operational activities and ensure that every initiative remains consistent with the business objectives.
MY ROLE
When do you need a digital strategist?
When you’re starting from zero or have separate digital channels.
You don’t need to ‘do marketing’; you need a framework: clear objectives, a defined positioning, the right choice of channels, and a system that turns digital into a driver of growth.
When you’re already investing in digital, but you feel that something isn’t working.
Confusing results, disorganised operations, a budget wasted. It’s time to pause, analyse data and processes, eliminate what isn’t working, and set a new strategic direction.
When the company is going through a period of “change”.
Slowing growth. Generational transition. New competitors. The introduction of AI into business processes. Changing purchasing behaviour (both consumer and business). The launch of new products or services. New market exploration. International expansion. The shift from offline to digital. At these stages, digital is not merely operational: it is strategic. It becomes the lever for repositioning, differentiation and growth.
Let’s talk about your next digital strategy
EXPERIENCE
AREAS OF APPLICATION and examples
Luxury and Retail
E.G. Launching high-end fashion, furniture and design products on international markets. Digitalisation and training of the sales force.
Automotive and Mobility
E.g. Lead generation for car hire. Business development and customer acquisition for vehicle fitting.
Technology and Digital Services
E.g. Customer acquisition for cyber security services. Digital product launches and go-to-market strategies for start-ups.
Industry and Manufacturing
E.g. Business development in international markets for contract manufacturing companies (fashion, industrial components).
Public sector and non-profit organisations
E.g. Digitalisation of processes for local authorities and non-profit organisations.
More
E.g. other sectors: health and safety, finance, real estate
Some of the brands that have placed their trust in me:
MY CONSULTING APPROACH
My 3-step method as a digital strategy and innovation consultant
STEP 1
Analysis of the company’s current situation, market analysis and competitor analysis to define the competitive landscape and scope of action
I assess the current digital presence, evaluate what works and what doesn’t, and identify the gaps between the current situation and the true potential. I analyse the sector, direct and indirect competitors, and the behaviour of the target audience. This helps to understand where concrete opportunities lie and where it makes no sense to invest. It is here that opportunities for digital strategy innovation emerge.
STEP 2
Defining the digital strategy and marketing plan
Building on the insights from Phase 1, I define channels, tools, processes, KPIs, budgets, teams and timelines, with the aim of establishing a digital ecosystem and an operational digital roadmap. The operational plan will be developed in collaboration with the sector-specific professionals who will implement it. Everyone brings their own technical expertise; I ensure that everything is aligned with the strategic direction. This applies equally to a B2C project and to a B2B digital strategy, where decision-making cycles are longer and the strategy must take this into account from the outset.
STEP 3
Digital go-to-market planning, ongoing digital advisory services and monitoring
Once the strategy document has been approved, I work alongside the team and suppliers to implement the project, stepping in when necessary to realign activities with the strategy and managing priorities when resources are limited. I analyse data, produce reports, interpret the results and suggest adjustments to the course of action. Digital strategy is not static; it evolves in line with the market, the data and the organisation’s digital maturity.
Let’s talk about your next digital strategy
AREAS OF ACTIVITY
The digital strategy to drive business growth
For marketing and communications
Without a strategic vision, digital marketing becomes a collection of disconnected tactics: channels are activated simply because ‘we have to be there’, content is produced without a plan, and budgets are spent without knowing what is actually generating value. Communication becomes fragmented — the website says one thing, social media another, and campaigns yet another. My job is to build the strategic framework within which every marketing and communication initiative finds coherence, direction and measurability.
For business development and sales
A digital strategy reduces the time between initial contact and conversion. It involves designing digital touchpoints to reflect the customer’s actual purchasing journey, and aligning the website, content flows and campaigns towards a single goal: generating qualified sales leads. But it also means using digital channels to open up new markets, test offers, validate segments and build authority where the company is not yet known. Data-driven business growth.
For business innovation and Artificial Intelligence
The digital environment is the first place where market changes become apparent: new customer behaviours, new trends, new technologies, new business models. A well-designed digital strategy identifies these and turns them into a competitive advantage before competitors do. This is particularly true for companies undergoing digital transformation, which need a clear vision to guide their decisions.
COLLABORATIONS
DIGITAL STRATEGY CONSULTANCY FOR COMPANIES, START-UPS, AGENCIES AND CONSULTANCY FIRMS
Companies (SMEs and large corporations)
Consultancy services to build or revamp your digital presence with a robust, measurable strategy aligned with your business objectives. From defining channels to managing budgets, from data analysis to continuous optimisation: an integrated approach to turning digital into a tangible driver of growth.
Startup
Consultancy services for those who need a clear digital strategy right from the outset, without wasting resources. We help you define priorities, identify the right channels and build a scalable digital ecosystem, with decisions guided by data rather than short-term pressures.
Communications and marketing agencies, software houses and management consultancies
Integration of the figure of the external freelance digital strategist into clients’ projects. A partner who brings structure, a strategic overview and cross-functional expertise across channels, tools and data, strengthening the agency’s offering without overburdening its internal structure.
LUDOVICO
EXPERIENCE, THEMES, FIELDS and tools
- 10 years of digital strategy consultancy
- +70 projects managed (from local business to international business development)
- expertise in fashion, luxury furnishings, interior design, the automotive sector, ICT and contract manufacturing
- marked specialisation in B2B projects involving the digitalisation of the sales force and entry into new markets.
- Fluency in English for managing international projects
Business & tech stack di lavoro
Marketing & advertising
- Advertising: Meta Ads · Google -Ads · LinkedIn Ads · Business Manager Meta · LinkedIn Campaign Manager
- SEO, IA e competitive intelligence: SEO Zoom · Semrush · Ahrefs · Google Keyword Planner
- Analytics and tracking: GA4 · Google Tag Manager · Google Search Console · Looker Studio · Clarity
Sales and lead generation
- CRM and marketing automation: HubSpot · Brevo
- Sales intelligence and prospecting: LinkedIn Sales Navigator · Leadinfo · Clay · Apollo
Strategy, AI and innovation
- Strategic expertise: Market Intelligence · Digital Business Development · Change management · Business process innovation · Business transformation · AI & innovation
- AI tools: Claude · Lovable
- Design and collaboration: Miro · Figma · Slack
Let’s talk about your next digital strategy
I work with companies that have the maturity to invest in digital technology with a strategic vision: organisations that question their own way of working, that analyse data, and that do not chase trends but approach digital technology with a methodical, informed and serious approach.
CONTACT FORM
FREE INTRODUCTORY CALL
